Introducing Australia's First Photoluminescent Markings

May 2025

In a bold move toward safer, smarter, and more sustainable streetscapes, StreetStrong proudly introduces LuminoKrom by StreetStrong. Australia’s first photoluminescent road marking solution. This cutting-edge technology is a game changer in the world of decorative asphalt, line marking, and traffic safety—illuminating paths, cycleways, and pedestrian zones without electricity, emissions, or maintenance.

Originating in France, LuminoKrom is the result of years of scientific research into photoluminescent materials. It harnesses the natural energy of sunlight and converts it into visible light once the sun goes down. Unlike conventional reflective paint that requires an external light source to be visible at night, LuminoKrom glows independently for up to 10 hours, ensuring unmatched visibility throughout the night, regardless of weather or season.

Why LuminoKrom?

• No maintenance required
• No
light pollution 
• 10 hours visibility
• Visible from 80m
• Sustainable
• Quick install
• Enhancing visibility, mobility and safety after dark

LuminoKrom is ideal for:

Pedestrian and shared zones,
• Cycle paths,
• Road and line markings,
• Public art spaces,
• Indoor security markings,
• Industrial equipment and safety markings

The science behind the glow

While most materials exposed to sunlight convert energy into heat, photoluminescent substances behave differently. Much like marine algae glowing in the ocean, these materials absorb energy and re-emit it as visible light over time. In the case of LuminoKrom, only 15 minutes of daylight exposure is enough to fully “charge” the paint for an entire night of glow. No wires, no bulbs, no power bills—just clean, sustainable light.

After five years of real-world testing on a bicycle path in Pessac, France, LuminoKrom has proven its reliability and durability. The glow remains stable and strong, night after night. The technology has since expanded across Europe and is now available in Australia through BioDotDotDot, the exclusive distributor, in partnership with StreetStrong, Australia’s leader in high-performance surface applications.

Our team specialises in textured, decorative, and durable coatings that meet the high-performance demands of both public and private spaces. We understand how to combine safety, sustainability, and design—ensuring your surfaces are not only functional but make a lasting impression.

LuminoKrom by Streetstrong is more than just a safety measure—it’s a visual experience that enhances the way people interact with their environments after dark.

To learn more about LuminoKrom by StreetStrong, contact us now.

StreetStrong are the official partner of LuminoKrom - Australia's first photoluminscent markings for cycle ways, pedestrian zones, roads and public art spaces to improve visibility, mobility and safety at night.

Related News

StreetStrong are the official partner of LuminoKrom - Australia's first photoluminscent markings for cycle ways, pedestrian zones, roads and public art spaces to improve visibility, mobility and safety at night.

Introducing Australia’s First Photoluminescent Markings

In a bold move toward safer, smarter, and more sustainable streetscapes, StreetStrong proudly introduces LuminoKrom by StreetStrong. Australia’s first photoluminescent road marking solution. This cutting-edge technology is a game changer in the world of decorative asphalt, line marking, and traffic safety—illuminating paths, cycleways, and pedestrian zones without electricity, emissions, or maintenance.

Read More »
StreetStrong collaborate with Australian Indigenous Artist Saretta Art and Design on cultural placemaking piece using StreetBond at the University of Newcastle, Callaghan Campus.

Celebrating culture and education through artist collaboration for the University of Newcastle

At StreetStrong, we take pride in supporting meaningful placemaking projects that bring communities together. We reflect on our collaboration with renowned Australian Indigenous artist Saretta Art & Design for the University of Newcastle’s Callaghan Campus is a shining example of how StreetBond™ can transform spaces into vibrant, culturally significant landmarks.

Read More »

8 Vincent Street
Marrickville NSW 2204

 

We recognise the Traditional Owners of the land where we work and live, and pay our respects to Elders past and present.